Wine - Pinot Noir - Eric Kent
Eric Kent Wine Cellars was born in 2003. Kent chose to make Pinot Noir, Chardonnay and Syrah since these were the varietals that gave him the most personal pleasure. He produced 375 cases in the inaugural 2003 vintage. He has since reached nearly 2,000 cases a year. Given his run-in with big business, he still plans to stay small with growth stopping between 3,000 and 4,000 cases.
The label says Eric Kent but there is no Eric Kent. “Eric” is owner Kent Humphrey’s middle name and “Kent” is his first name. Being on the humble side, Kent just could not bear to be blatantly eponymous. He also could not imagine people in a toney restaurant asking the sommelier for a bottle of “Humphrey” Pinot Noir. So, he inverted his first and middle names and his “nom de vin” came to be. In addition, designing a logo with two nice, short words seemed a good way to go.
Kent grew up in California around a family table that enjoyed wine. His college path, however, was not initially wine, but rather the PhD program at the University of California Berkeley in French (happily with a full ride as a Regent’s Fellow). He soon opted out of academia and pursued a job in advertising. He started his own agency and the company grew to more than fifty people. That experience gave him an in-depth look at big companies - their politics, creative accounting, and inherent failure to put people first. Kent’s youthful idealism was decimated in the end and the work nearly “sucked the joy out of life.” During these ten years of real-life experiences, he sampled, savoured, collected and delighted in wine. When he finally decided to leave the advertising world, his friends and family encouraged him to seek a career in wine. -Prince of Pinot